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YOUR NEXT CAMPAIGN, A LITTLE EASIER

A well-stocked toolkit.
Yours, for free.

Practical resources for the person who does the marketing
between everything else. Take what you need. No email required.

Resource edition: 2026-10-23 · Editable files & printable PDFs

FREE RESOURCE

8 restaurant email templates

All eight campaigns as editable HTML and TXT, plus import instructions. Replace every bracketed placeholder before sending.

FREE RESOURCE

30 subject line ideas

A starting point for welcome messages, new menus, invitations, and everyday updates. Adjust each line to accurately describe your message.

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30-day launch plan

One manageable action per day, from selecting a goal to reviewing results. This is a setup schedule, not a daily email schedule.

FREE RESOURCE

Campaign planning worksheet

A printable space to record your audience, offer, CTA, review process, and measurement method.

FREE RESOURCE

Starter checklist

Seven foundations to put in place before creating your first campaign.

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Pre-send checklist

A final review of your actual email, links, audience, and sending setup.

FREE RESOURCE

Campaign tracking sheet

An empty CSV for recording campaign inputs and results. Use our browser calculator for rates; this CSV does not contain spreadsheet formulas.

MAKE IT YOURS

Eight starting points. Your restaurant’s voice.

Read a sample before downloading, or open it in the builder. Each HTML and TXT version comes from the same template.

01HTML + TXT

Welcome

Introduce your restaurant to people who just opted in. Deliver any benefit you promised at signup.

Read the template

Subject: Welcome to [Restaurant name]!

Preview: A little taste of what makes us special.

Hello, Thank you for joining us at [Restaurant name]. [Main message or offer] We'll share menu updates, restaurant news, and occasional invitations. Take a look around and find something for your next visit. Warmly, The [Restaurant name] team

Explore our menu: [Button URL]

[Business postal address]
[Unsubscribe link]

02HTML + TXT

Birthday

Celebrate with guests who voluntarily shared their birthday for marketing. Check eligibility before sending.

Read the template

Subject: A birthday invitation from [Restaurant name]

Preview: Make room for a celebration at your table.

Hello, Happy birthday from [Restaurant name]! We'd love to be part of your celebration. [Main message or offer] Available: [Dates and deadline]. Offer details: [Conditions and redemption instructions]. Bring your favorite people and plan a visit that feels like you. Warmly, The [Restaurant name] team

Plan your birthday visit: [Button URL]

[Business postal address]
[Unsubscribe link]

03HTML + TXT

New menu

Give guests a specific dish or ingredient to look forward to. Include the actual launch date.

Read the template

Subject: Something new is on the menu at [Restaurant name]

Preview: Meet the latest flavors from our kitchen.

Hello, Our kitchen has something new to share. [Main message or offer] Available: [Dates and deadline]. Explore the menu and choose your next favorite. Warmly, The [Restaurant name] team

See the new menu: [Button URL]

[Business postal address]
[Unsubscribe link]

04HTML + TXT

Win-back

Reconnect with eligible subscribers. This draft does not assume or invent a guest's last visit.

Read the template

Subject: An invitation to return to [Restaurant name]

Preview: Here's a reason to put us on your dining plans.

Hello, We'd love to welcome you to [Restaurant name] again. [Main message or offer] Take a look at what's cooking and plan a visit when it suits you. Warmly, The [Restaurant name] team

Plan your next visit: [Button URL]

[Business postal address]
[Unsubscribe link]

05HTML + TXT

Special promotion

Describe a real offer with dates, exclusions, and redemption instructions. Check your margins first.

Read the template

Subject: A special invitation from [Restaurant name]

Preview: A timely reason to make your next meal special.

Hello, Here's something to look forward to at [Restaurant name]. [Main message or offer] Available: [Dates and deadline]. How to redeem and restrictions: [Conditions and redemption instructions]. See the details and make a plan for your next meal. Warmly, The [Restaurant name] team

View the offer: [Button URL]

[Business postal address]
[Unsubscribe link]

06HTML + TXT

Event invitation

Explain the occasion, date, time, location, price, and booking conditions before asking for a reservation.

Read the template

Subject: You're invited: [Event name] at [Restaurant name]

Preview: Join us on [Dates and deadline] for something a little different.

Hello, We're hosting [Event name], and you're invited. [Main message or offer] Date: [Dates and deadline] Time: [Time and time zone] Location: [Event location] Price: [Price (or state that it is free)] Booking details: [Conditions and redemption instructions] Find the full details and reserve a place if it's right for you. Warmly, The [Restaurant name] team

Reserve your spot: [Button URL]

[Business postal address]
[Unsubscribe link]

07HTML + TXT

Holiday

Help guests plan ahead. State service dates, booking or pickup deadlines, and any limitations.

Read the template

Subject: Plan [Holiday or occasion] with [Restaurant name]

Preview: Your next gathering starts with a good meal.

Hello, Make [Holiday or occasion] a little easier with [Restaurant name]. [Main message or offer] Service dates and deadline: [Dates and deadline]. Booking or pickup details: [Conditions and redemption instructions]. Explore the options and choose what works for your gathering. Warmly, The [Restaurant name] team

View holiday dining: [Button URL]

[Business postal address]
[Unsubscribe link]

08HTML + TXT

Newsletter

Share a short collection of useful kitchen news, menu changes, or community updates, with one main action.

Read the template

Subject: What's cooking at [Restaurant name]?

Preview: A few updates from our table to yours.

Hello, Here's the latest from [Restaurant name]. [Main message or offer] Thank you for being part of our community. We look forward to sharing another meal with you. Warmly, The [Restaurant name] team

See what's new: [Button URL]

[Business postal address]
[Unsubscribe link]

01 / WRITE

Email builder ↗

Make a draft, edit it, and export HTML or text.

02 / PLAN

Marketing calendar ↗

Find a timely reason to connect, with US dates for 2026–2027.

03 / LEARN

Campaign tracker ↗

Calculate rates from your results and save a CSV.

Read before you download

Everything below also appears in the downloadable files. PDFs use US Letter pages and can be printed; CSVs use UTF-8 and work in spreadsheet tools that support quoted CSV.

30 subject line ideas
  1. Welcome to our table
  2. A little introduction from our kitchen
  3. Thank you for joining us
  4. Your next favorite dish is waiting
  5. Let's make your birthday a little tastier
  6. A birthday invitation from our team
  7. Bring your favorite people to the table
  8. Meet the new flavors on our menu
  9. Fresh from the kitchen this week
  10. Our weekend brunch menu has arrived
  11. A seasonal dish worth making plans for
  12. An invitation to visit us again
  13. Here's what's new since your last update
  14. Your next meal starts here
  15. Make Tuesday dinner something special
  16. This week's lunch special is ready
  17. A new reason to plan a midweek visit
  18. You're invited to an evening at our table
  19. Save a seat for our next tasting
  20. Meet the people behind your next meal
  21. Plan your holiday gathering with us
  22. Holiday takeout, made a little easier
  23. A menu for your next celebration
  24. What's cooking this month?
  25. A note from our kitchen
  26. This month's menu, news, and neighborhood
  27. Dinner tonight? Explore our takeout menu
  28. A simple plan for your next family meal
  29. Thank you for being part of our community
  30. A fresh month of good food
Your 30-day launch plan

One setup action per day, not one email per day.

  1. Choose one business goal
  2. Identify an eligible audience
  3. Audit existing permission records
  4. Compare platform limits and costs
  5. Select your sending platform
  6. Configure sender authentication
  7. Define campaign success and attribution
  8. Write a clear signup invitation
  9. Publish an optional signup form
  10. Test signup and consent records
  11. Draft a welcome email
  12. Add business and opt-out details
  13. Test signup through unsubscribe
  14. Review your first week's setup
  15. Choose one timely campaign
  16. Confirm the offer and margins
  17. Choose the audience segment
  18. Draft subject and preview text
  19. Write the message and one CTA
  20. Confirm dates and restrictions
  21. Check the landing page and booking flow
  22. Send internal test emails
  23. Review mobile and desktop inboxes
  24. Check suppression and audience
  25. Send when relevant to your guests
  26. Check delivery and broken links
  27. Record unique clicks and conversions
  28. Reconcile redemptions and costs
  29. Document what worked
  30. Plan the next useful message
Campaign planning worksheet
  1. Campaign name and owner
  2. One business goal and target
  3. Eligible audience and reason for selection
  4. Main message or offer
  5. Service dates and booking deadline
  6. Price, exclusions, and redemption instructions
  7. Primary CTA and destination URL
  8. Subject line and preview text
  9. Business postal address and unsubscribe test
  10. Sending platform and authentication check
  11. Test inboxes, reviewer, and approval date
  12. Send date, time zone, and campaign cost
  13. Attribution method and review date
Starter checklist
  • Choose one measurable outcome and one audience.
  • Select a sending platform that fits your subscriber count and budget.
  • Set up a recognizable sender and authenticate your restaurant's domain.
  • Create an optional signup that describes your messages.
  • Keep appropriate consent records and honor existing opt-outs.
  • Prepare a welcome message and test the entire signup journey.
  • Plan one relevant campaign and choose how to attribute its results.
Pre-send checklist
  • The sender, reply address, and subject are accurate.
  • The offer, price, dates, availability, and restrictions are correct.
  • Every placeholder has been replaced with reviewed information.
  • The primary button opens the right reservation, menu, or order page.
  • The email is readable in actual mobile and desktop inbox tests.
  • Images, if added, have useful alternative text.
  • The restaurant's valid postal address is included.
  • Unsubscribe works in the sending platform and opt-outs are suppressed.
  • The recipients are eligible and the audience selection is correct.
  • Sender authentication and the provider's sending requirements are checked.
  • Tracking and attribution are documented; personal guest data stays out of shared reports.

How to use the files

  1. Choose the campaign that fits your audience and goal.
  2. Replace every placeholder and review the offer, dates, and restrictions.
  3. Import HTML only if your platform and plan support it; otherwise paste the text into its editor.
  4. Set the subject and preview text separately. Add your platform’s actual unsubscribe link or merge tag.
  5. Send real test emails, check the mobile layout and links, and review the recipient list before launch.

You may adapt these templates for your restaurant or client work. No attribution is required for the templates. See our terms for the full resource license. Browser previews do not establish compatibility with every mail client.