LEARN FROM EVERY SEND
Know what brought
guests back.
Turn your campaign totals into useful next steps.
No integrations, subscriber lists, or remote storage.
Your campaign numbers
Enter aggregate counts only. Each clicker, conversion, or redeeming recipient is counted once.
What the numbers say
Enter all count fields and campaign cost to calculate. Use 0 when you have measured zero; leave revenue blank if unknown.
- Delivery rateDelivered ÷ sent × 100
- No data
- Click-through rateUnique clickers ÷ delivered × 100
- No data
- Click conversion rateClick-attributed conversions ÷ unique clickers × 100
- No data
- Redemption rateUnique redeeming recipients ÷ delivered × 100
- No data
- Cost per conversionCampaign cost ÷ click-attributed conversions
- No data
Zero denominators show “No data.” Conversions here are unique people who clicked and completed your chosen action; record offline redemptions separately. Revenue is an optional input, not independently verified by MenuLetter.
Measure one outcome you can explain
Choose a consistent attribution method and time window before sending: for example, a unique booking link and a seven-day window. Bookings may come from several channels, and an attributed reservation is not proof the email caused it. Deduplicate people and reconcile cancellations before comparing campaigns.
The example uses 500 sent, 480 delivered, 36 clickers, and 9 conversions: CTR is 7.5%, and click conversion is 25%. These are illustrative figures, not benchmarks. CSV exports include inputs and results as values; they do not recalculate in a spreadsheet.
Download a blank tracking sheet